{"title":"13 Fishing","description":"\u003cp\u003e13 Fishing's moto is \"make your own luck\" and how do they do that? By designing and building quality fishing gear that is reliable and innovative. They make rods, reels, and all things fishing and have something for any angler on any budget. From their new Concept Z reels with CZB (Concept Zero Ball Bearings) technology to their Omen Black series rods they design fishing gear that not only works great but looks just as amazing.\u003c\/p\u003e\n\u003cp\u003e13 Fishing will be coming out with rods designed specifically for kayak anglers. These rods will feature a shorter butt and they will FLOAT!!! These rods are Yak Approved™!\u003c\/p\u003e","products":[{"product_id":"13-fishing-b-a-m-f-shad-swimbait","title":"13 Fishing BAMF Shad Swimbait","description":"\u003cp\u003eThe 13 Fishing BAMF Shad Swimbait most enticing swimming action on the market. The design pounds water, and the body wiggle imitates the perfect dinner for predators. The unbendable hook is perfectly concealed inside. The extreme detail and lifelike action at even the slowest retrieves make it deadly at targeting pressured fish. 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The unique jointed design allows for optimal movement of the body and the paddle tail during the pause and retrieve. This bait is comprised of 13 Fishing's Hex-Keel construction, giving the bait ultimate hydrodynamic stability under the water. Whether you are on the pause or retrieve, the action this bait creates is sure to drive the fish crazy. Match that movement with the infused scent of Donkey Sauce, and you have a combination that will make any fish hungry!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHex-keel construction\u003c\/li\u003e\n\u003cli\u003eUnique joint design\u003c\/li\u003e\n\u003cli\u003ePause or retrieve\u003c\/li\u003e\n\u003cli\u003eInfused with Donkey Sauce\u003c\/li\u003e\n\u003cli\u003eNeutrally buoyant\u003c\/li\u003e\n\u003cli\u003eUSA sourced material\u003c\/li\u003e\n\u003cli\u003eExcellent tail action\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"13 Fishing","offers":[{"title":"4.25\" - Mustard Water","offer_id":29422802862103,"sku":"CHU4.25-9","price":5.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2538\/7502\/products\/13-fishing-churro-paddle-tail-swimbait-mew-moon.jpg?v=1736725699"},{"product_id":"13-fishing-joy-stick-worm","title":"13 Fishing Joy Stick Worm","description":"\u003cp\u003eThe 13 Fishing Joy Stick Worm creates action unlike any other worm on the market, ensuring that however it is fished, it will bring bites! With its max buoyancy, the nose will fish down as the rabbit ear tails will stand up. The rabbit ears will also send out intense vibrations that will garner the attention of even the most distant fish. With its unique design, fish have never seen anything like this so that will pique their interest immediately. The motion paired with the infused scent of Donkey Sauce is sure to create a new go-to bait for all anglers. 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The movement while swimming this bait will pique the curiosity of any fish who feel their space is being invaded. When you pause the bait, the extremely buoyant appendages halt in a defensive position. This position will instantly trigger the fish to attack, making your job as an angler easier! This bait is created out of a super-strong TPE material that ensures it will last time after time by helping reduce any breakage. 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