Luhr-Jensen is known around the world as being one of the top brands for lures and other fishing accessories. Since the beginning, this company has been founded on the values of creating excellent products made from premium materials. Even when this company was started in a chicken coop decades ago, only the finest materials were used in the creation of the first spinners. This was a man who had a passion for fishing and saw a hole that needed to be filled. Combine those two things and you get a company that distributes top of the line spinners and divers.