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Okuma has created a lineup of fishing rods and reels that range from what the beginner would need to something for the most advanced angler out there. They try to use as much innovation and creativity as possible to make sure they are creating the best and most used rods and reels. They take extreme pride in their process of developing their products for all types of fishermen. They believe that fishing is a life long journey, and want to make sure that their customer's have the equipment to last through every stage of their personal journey!