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One of the most innovative tackle and supply companies is Rod-N-Bobb's. This is a family owned business in Wisconsin that prides themselves on anticipating the needs of fishermen and using the latest technology to ensure they have premium products. This company is not only the best in helping anglers to see during night fishing, but their lineup of day fishing products can stand out in a crowd as well. The Original Beacon line of lightsticks is what started it all, but the owner's passion for fishing has only helped increase this company's product lines.