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T-Reign (pronounced terrain) is an employee owned company that cares about making customers lives easier while participating in outdoor activities. The self-retracting key reel was created to ensure that you are hands free and don't lose anything. This technology was created by their parent company, KEY-BAK, and T-Reign has applied it to various types of outdoor products. They have also integrated some of their products into YakAttack's product lineup for retractable gear tethers that can be mounter to track systems.

The idea behind their company is to allow you to enjoy your time outdoors and eliminating the need to worry about leaving anything behind or losing anything in the water while you are fishing. As a fisherman, you will finally be able to sit back and enjoy your time on the water without worrying about your gear falling to the bottom of the lake! These products will attach to your vest or tackle bag with ease.