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Jackall Lures was started by the Japanese lure designer Seiji Kato and tournament angler Ty Ono in 1999. Jackall Lures is a Japanese-based manufacturer known for innovative and highly sought-after designs. From the first product, the three-inch cross-tail shad, to the newest bait - quality, innovation, and helping anglers catch more fish are the top priorities. Seiji Kato's goal of creating lures with a more natural action, material, and undulation has been realized in his Jackall designs.