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With a thinner diameter, you can pack more fishing line onto your reel. You can cast farther because it is about a quarter of the diameter of monofilament. Braid is very durable and sensitive at the same time. You can feel fish biting easier because it has very limited stretching properties. Since there is little to no stretch, you have the ability to easily set the hook. Also, braided fishing line has no memory (unlike mono) which means it won’t twist up after being on you reel for a long time. This product is enhanced by tying on fluorocarbon leaders!