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Spike-It was started in the late 1980s in Columbus, Georgia. Later incorporated in 1993, the company became known as Spike-It Bait Company. The president, Don Rawlins, is the original developer of scented dyes for the fishing industry. He created a patented scented dye, Dip-N-Glo, which is still the industry leader and the #1 seller dip. Spike-It took its success with Dip-N-Glo and continued to develop and expand its product line, focusing on the customization of soft and hard lures. Talk to any serious angler and you will find their technique isn't just opening a bag of worms, putting it on the end of a line and throwing it in the water. Fishing has advanced to so much more. Why do anglers love color and scent customization? Because fish do! When it comes to color and scent customization, Spike-It has it covered! Their extensive variety of products includes tournament strength aerosol attractants, scented dye markers, soft plastic lures, paints and powder coats for jig heads, hooks, spoons, and blades.