Yum Baits are some of the best soft-plastic bass fishing baits with the most effective colors in the world! Yum uses technology with research and constant quality control to create effective and reliable baits at an affordable price. Yum also rides the wave of leading the market in new fishing trends and tactics with their soft-plastics and umbrella rigs. Haven't tried an umbrella rig! Check out what the fuss is about when you browse our extensive stock of Yum products. Once you try 'em, fish 'em, and catch 'em you're guaranteed to love 'em!