{"id":374710796321,"title":"Lowrance HOOK-7 Fishfinder \/ Chartplotter","handle":"lowrance-hook-7-fishfinder-chartplotter","description":"\u003cp\u003eThe Lowrance HOOK-7 Fishfinder \/ Chartplotter gives you an extremely clear picture of what is going on beneath your boat or kayak. The 7-inch LED color display is exclusive to Lowrance with its high-resolution, so you can see everything no matter the time of day so you won't miss that monster below you! CHIRP Sonar is combined on this fishfinder with the excellent DownScan Imaging technology. These, along with the extreme sonar sensitivity, excellent target separation, and fantastic noise rejection, are just some of the reasons why this is an excellent product. All of these features combine to give you a full, clear picture of what is happening below the surface. You are easily able to distinguish between small bait fish and large game fish. Coming with a built-in GPS antenna, you are able to use the base map package that includes over 3,000 US lakes and rivers at up to 1,000 feet deep, or upgrade to additional charts. With either of these options, you are sure to find the spot you love and will always be able to find it again. You can even get creative and create your own maps with Insight Genesis on this fishfinder. You simply take sonar that you previously recorded and are able to create your own custom map. No one will know the lay of the land better than you! As if you needed another reason to buy this fishfinder, it also features DownScan Overlay technology. This will take your DownScan Imaging and place it on top of your CHIRP sonar to give you the fullest view of what is lurking below.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey features and benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e7-inch color display\u003c\/li\u003e\n\u003cli\u003eHigh-resolution LED screen\u003c\/li\u003e\n\u003cli\u003eCHIRP Sonar\u003c\/li\u003e\n\u003cli\u003eDownScan Imaging\u003c\/li\u003e\n\u003cli\u003eDownScan Overlay\u003c\/li\u003e\n\u003cli\u003eOver 3,000 US lakes and rivers in map package\u003c\/li\u003e\n\u003cli\u003eEasy to install\u003c\/li\u003e\n\u003cli\u003eAdvanced Signal Processing\u003c\/li\u003e\n\u003cli\u003eBuilt-in GPS antenna\u003c\/li\u003e\n\u003cli\u003eInsight Genesis custom map creator\u003c\/li\u003e\n\u003cli\u003eMulti-window display\u003c\/li\u003e\n\u003cli\u003eTrackBack technology\u003c\/li\u003e\n\u003cli\u003eEasy to use navigation menu\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOOK-7 Specifications:\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable class=\"specsidetable\"\u003e\n\u003ctbody\u003e\n\u003ctr class=\"specificationheader\"\u003e\n\u003ctd\u003e\n\u003cdiv\u003eDisplay\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv\u003e7 in.\/178 mm (16:9)\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cdiv\u003eResolution\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv\u003e800 x 480\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cdiv\u003eBacklighting\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv\u003eLED\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cdiv\u003ePower Output: RMS (PTP)\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv\u003eRMS (PTP) Max 500W RMS\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cdiv\u003eOperating Frequency\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv\u003e455\/800 kHz (DownScan Imaging), Med, High (CHIRP), 83kHz\/200kHz\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cdiv\u003eGPS Receiver\/Antenna\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv\u003eInternal high-sensitivity WAAS + EGNOS + MSAS\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cdiv\u003eLanguages\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv\u003e31 - Available in regional packs\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cdiv\u003eMedia Port\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv\u003eOne (1) microSD slot\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cdiv\u003eOperating Voltage\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv\u003e12v DC (10-17v DC min-max)\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cdiv\u003eWarranty\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv\u003eOne year\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2017-11-14T20:50:28-05:00","created_at":"2017-11-14T20:50:29-05:00","vendor":"Lowrance","type":"Accessories","tags":["Accessories","Electronics"],"price":44999,"price_min":44999,"price_max":56999,"available":false,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":4816399761441,"title":"None","option1":"None","option2":null,"option3":null,"sku":"000-12663-001","requires_shipping":true,"taxable":true,"featured_image":{"id":1284842487841,"product_id":374710796321,"position":1,"created_at":"2017-11-14T20:50:29-05:00","updated_at":"2017-12-03T21:26:50-05:00","alt":"Lowrance HOOK-7 Fishfinder \/ Chartplotter","width":610,"height":610,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/2538\/7502\/products\/lowrance-hook-7.png?v=1512354410","variant_ids":[4816399761441,4816399794209,4816399826977,4816399859745]},"available":false,"name":"Lowrance HOOK-7 Fishfinder \/ Chartplotter - None","public_title":"None","options":["None"],"price":44999,"weight":2268,"compare_at_price":null,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":null},{"id":4816399794209,"title":"83\/200 455\/800","option1":"83\/200 455\/800","option2":null,"option3":null,"sku":"000-12664-001","requires_shipping":true,"taxable":true,"featured_image":{"id":1284842487841,"product_id":374710796321,"position":1,"created_at":"2017-11-14T20:50:29-05:00","updated_at":"2017-12-03T21:26:50-05:00","alt":"Lowrance HOOK-7 Fishfinder \/ Chartplotter","width":610,"height":610,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/2538\/7502\/products\/lowrance-hook-7.png?v=1512354410","variant_ids":[4816399761441,4816399794209,4816399826977,4816399859745]},"available":false,"name":"Lowrance HOOK-7 Fishfinder \/ Chartplotter - 83\/200 455\/800","public_title":"83\/200 455\/800","options":["83\/200 455\/800"],"price":49999,"weight":2268,"compare_at_price":null,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":null},{"id":4816399826977,"title":"None (Navionics+)","option1":"None (Navionics+)","option2":null,"option3":null,"sku":"000-12665-001","requires_shipping":true,"taxable":true,"featured_image":{"id":1284842487841,"product_id":374710796321,"position":1,"created_at":"2017-11-14T20:50:29-05:00","updated_at":"2017-12-03T21:26:50-05:00","alt":"Lowrance HOOK-7 Fishfinder \/ Chartplotter","width":610,"height":610,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/2538\/7502\/products\/lowrance-hook-7.png?v=1512354410","variant_ids":[4816399761441,4816399794209,4816399826977,4816399859745]},"available":false,"name":"Lowrance HOOK-7 Fishfinder \/ Chartplotter - None (Navionics+)","public_title":"None (Navionics+)","options":["None (Navionics+)"],"price":51999,"weight":2268,"compare_at_price":null,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":null},{"id":4816399859745,"title":"83\/200 455\/800 (Navionics+)","option1":"83\/200 455\/800 (Navionics+)","option2":null,"option3":null,"sku":"000-12666-001","requires_shipping":true,"taxable":true,"featured_image":{"id":1284842487841,"product_id":374710796321,"position":1,"created_at":"2017-11-14T20:50:29-05:00","updated_at":"2017-12-03T21:26:50-05:00","alt":"Lowrance HOOK-7 Fishfinder \/ Chartplotter","width":610,"height":610,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/2538\/7502\/products\/lowrance-hook-7.png?v=1512354410","variant_ids":[4816399761441,4816399794209,4816399826977,4816399859745]},"available":false,"name":"Lowrance HOOK-7 Fishfinder \/ Chartplotter - 83\/200 455\/800 (Navionics+)","public_title":"83\/200 455\/800 (Navionics+)","options":["83\/200 455\/800 (Navionics+)"],"price":56999,"weight":2268,"compare_at_price":null,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"9420024146668"}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/2538\/7502\/products\/lowrance-hook-7.png?v=1512354410"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/2538\/7502\/products\/lowrance-hook-7.png?v=1512354410","options":["Transducer"],"content":"\u003cp\u003eThe Lowrance HOOK-7 Fishfinder \/ Chartplotter gives you an extremely clear picture of what is going on beneath your boat or kayak. The 7-inch LED color display is exclusive to Lowrance with its high-resolution, so you can see everything no matter the time of day so you won't miss that monster below you! CHIRP Sonar is combined on this fishfinder with the excellent DownScan Imaging technology. These, along with the extreme sonar sensitivity, excellent target separation, and fantastic noise rejection, are just some of the reasons why this is an excellent product. All of these features combine to give you a full, clear picture of what is happening below the surface. You are easily able to distinguish between small bait fish and large game fish. Coming with a built-in GPS antenna, you are able to use the base map package that includes over 3,000 US lakes and rivers at up to 1,000 feet deep, or upgrade to additional charts. With either of these options, you are sure to find the spot you love and will always be able to find it again. You can even get creative and create your own maps with Insight Genesis on this fishfinder. You simply take sonar that you previously recorded and are able to create your own custom map. No one will know the lay of the land better than you! As if you needed another reason to buy this fishfinder, it also features DownScan Overlay technology. This will take your DownScan Imaging and place it on top of your CHIRP sonar to give you the fullest view of what is lurking below.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey features and benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e7-inch color display\u003c\/li\u003e\n\u003cli\u003eHigh-resolution LED screen\u003c\/li\u003e\n\u003cli\u003eCHIRP Sonar\u003c\/li\u003e\n\u003cli\u003eDownScan Imaging\u003c\/li\u003e\n\u003cli\u003eDownScan Overlay\u003c\/li\u003e\n\u003cli\u003eOver 3,000 US lakes and rivers in map package\u003c\/li\u003e\n\u003cli\u003eEasy to install\u003c\/li\u003e\n\u003cli\u003eAdvanced Signal Processing\u003c\/li\u003e\n\u003cli\u003eBuilt-in GPS antenna\u003c\/li\u003e\n\u003cli\u003eInsight Genesis custom map creator\u003c\/li\u003e\n\u003cli\u003eMulti-window display\u003c\/li\u003e\n\u003cli\u003eTrackBack technology\u003c\/li\u003e\n\u003cli\u003eEasy to use navigation menu\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOOK-7 Specifications:\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable class=\"specsidetable\"\u003e\n\u003ctbody\u003e\n\u003ctr class=\"specificationheader\"\u003e\n\u003ctd\u003e\n\u003cdiv\u003eDisplay\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv\u003e7 in.\/178 mm (16:9)\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cdiv\u003eResolution\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv\u003e800 x 480\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cdiv\u003eBacklighting\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv\u003eLED\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cdiv\u003ePower Output: RMS (PTP)\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv\u003eRMS (PTP) Max 500W RMS\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cdiv\u003eOperating Frequency\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv\u003e455\/800 kHz (DownScan Imaging), Med, High (CHIRP), 83kHz\/200kHz\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cdiv\u003eGPS Receiver\/Antenna\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv\u003eInternal high-sensitivity WAAS + EGNOS + MSAS\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cdiv\u003eLanguages\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv\u003e31 - Available in regional packs\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cdiv\u003eMedia Port\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv\u003eOne (1) microSD slot\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cdiv\u003eOperating Voltage\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv\u003e12v DC (10-17v DC min-max)\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cdiv\u003eWarranty\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv\u003eOne year\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}