Fish or Die

Fish or Die Bait Company is a family-owned small business built from and for hardworking, blue-collar Americans. Offering a wide range of hand-made soft plastics with up to 18 different bait variations, they have everything you need to fish in both freshwater and saltwater. Owned by a veteran and current LEO, this brand is inspired by the hundreds of "Mom n' Pop" Bait Shops throughout the United States with a goal to help people succeed on the water.

Inspired by the "All or Nothing" mentality of the Colonial Militias, striving to provide high-quality products that equip the everyday angler with an affordable option for fishing any body of water. With a full line of plastic baits and apparel to give you the confidence you need to succeed!

“Every Cast Is A Battle, Win The War!”