South Bend Sporting Goods is a company that was founded on the values of creating products that allow families to bond and have a wonderful time fishing together. With all of their products, they keep in mind the simple fact that they want to make their products as easy to use as possible. Since their start in 1906, only top quality products actually make it to the shelves from this company.
In recent years, they have created an entire lineup of new products to make life easier for all of those first timers out there. All they want is for you to get out as a family and enjoy your time together and to make memories! South Bend's great reputation is well-known by all types of fishermen.